WHATEVER THE DESIGN PROJECT MY GOAL IS ALWAYS THE SAME. CREATE SOMETHING DIRECT, ENGAGING, SIMPLE, WITTY, PURPOSEFUL AND MEMORABLE.

WHO AM I?

I’m a multi-disciplined, ideas-led freelance graphic designer with a sports media background. I work with iconic brands, corporate leaders and start-up enterprises – producing a high standard of graphic design that is driven by bold creative thinking.

FREELANCER vs AGENCY

A growing number of clients prefer using a freelance graphic designer to using a design agency – and this due to several main benefits. The biggest benefit being that the work delivered by a skilled freelance designer (with agency experience) can be exactly the same as you’d get from a top branding agency but at a fraction of the price – because a freelancer has less overheads. You also get to work much more closely with your designer, instead of relaying everything through an account manager.

EXPERIENCE

I have over 16 years experience in brand identity, packaging design and graphic design for print and web and I’ve worked for a very diverse range of client sectors including;

 

  • Print and Digital Media
  • Betting Industry
  • News Agencies
  • Governing Bodies
  • Professional Sporting Organisations
  • Sponsorship
  • Consumer Retail
  • Wholesale
  • Finance and Insurance
  • Technology

MY APPROACH

Each project I work on is an opportunity to do some amazing work that connects with the intended audience and brings increased success to the client.

 

Every mark has to have a purpose. Each individual element of your design should be necessary, not indulgent.

 

I always follow a strategic approach; identify your brand’s strengths and weaknesses, get to know your company culture, research your audience, your competition, and the current market.

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